Version Feb/May 2012 - The Business Models Critique Pack gives you the models needed for the exam in order of usefulness with pointers of when to use each model on exam day. This report highlights that some models are usually far more useful and easy to integrate into your report than others. This is often overlooked by students. As well as highlighting which models to use, this report demonstrates the most efficient way of including your model in your report, given the severe time pressures of this exam.

Finally, we give you Business Model related real world industry examples for the current case that you can insert straight into your exam paper to bring the discussion of the models to life.